Sustainable Environmental Impact

Less plastic.
Same clean teeth.
Better conscience.

India discards over 3 billion toothbrushes a year. Climasoul offers a sustainable alternative — starts with the handle — replacing a portion of that plastic with wheat straw, an agricultural by-product that would otherwise be burned.

Climasoul wheat straw toothbrushes in sage green and dusty pink resting on a cork tray
01.
Plastic reduction per handle
~35%
Wheat straw composite replaces a significant portion of virgin plastic in each handle — estimated at around 35% by weight versus a conventional all-plastic handle.
02.
Wheat straw: agricultural waste
700Mt/yr
India generates an estimated 700 million tonnes of agricultural residue annually. Wheat straw is one of the largest components — often burned in fields, releasing CO₂ and particulates.
03.
Brushes in India per year
3Bn+
India's toothbrush market is enormous and almost entirely conventional plastic. Even modest shifts in material composition across the market have outsized effect.
Climasoul wheat straw toothbrush — environmental impact India
Impact calculator

Your order,
your reduction

Drag the slider to see how many brushes your clinic or pharmacy orders per year — and the estimated plastic reduction.

Brushes per year500

* Estimates based on ~35% plastic reduction per handle vs a comparable all-plastic brush at approximately 15g total brush weight. For indicative purposes only.

Brushes ordered500pcs
Estimated plastic saved vs conventional1,313g
Equivalent in plastic carrier bags131bags
Wheat straw diverted from burning4,875g
Kraft boxes (recyclable, not plastic)500boxes

Stock the brush that
explains itself

Patients ask about the handle. That question becomes your clinic's talking point. Stock Climasoul and the impact comes with it — no extra effort required.

Data Citations & Sources

[1] Based on industry estimates for the Indian oral care market volume (~1.2B people x ~2.5 brushes/year).

[2] Ministry of New and Renewable Energy (MNRE) estimates on agricultural residue generation in India.

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